Every digital action is highly measureable via sophisticated analytics. With the right monitoring tools and software we can optimise and measure the performance and impact of our digital marketing activity. Are customers’ user experience aligned across the company’s digital and offline channels?
We optimise and measure customer engagement in terms of:
Web: Visits and unique visitors, time on-site or visit duration, content page views per visit, time with content, content usage (single, repeat), screen flow / behaviour, monetisation conversion
Social: Fans/followers/page pokes, content interactions (clicks/pokes/comments/shares), unique commenters => social engagement metrics
Emails: Open rate, click-through rate, content clicks, shares, unique shares
Apps: Total users, returning users, loyalty, engagement index, average session duration, in-app purchase, life-time value
Quality conversion and optimisation via our Digital Marketing Performance Dashboard – focusing on converting quality leads and customer behaviour, rather than losing focus on high-volume / low-conversion activity
An ROI-driven approach to digital marketing is the key to success. Accordingly, it is crucial to be able to measure the financial return on digital marketing activity, mapping marketing results to business goals and growing the business.