Digital Due Diligence Content & Process

Proprietary methodology

Our Digital Due Diligence© is a proprietary methodology to identify a business’s readiness, leverage and growth potential of driving conversion through business intelligence, data analytics, digital, social, mobile marketing and data automation.

Digital DD is an in-depth process to evaluate/assess a business to that provides an advanced overview of gap analysis, SWOT assessment (strengths, weaknesses, opportunities, threats); and areas for improvements. It also provides a dollar-based valuation assessment of current and future potential, with comments on the process for this assessment.
The Digital DD Index independently scores the business/investment based on 20 different digital and technology criteria for your Digital Readiness Index: 0-100, higher score – lower risk.
Digital DD helps to evaluate/assess, plan/strategies and realise/execute the value of the digital marketing assets, whether raising capital or selling a business.
Digital DD is used for re-analysis to educate and align key stakeholders within the business/brand for 1. digital marketing buy-in process through an internal corporate lens; and 2. through an external customer lens – support KPIs for digital marketing.

Financial assessment

We place a value on our companies online presence and their readiness to commercialise and grow. Our methodology helps to guide our companies in the digital world, providing an abundance of specialist marketing techniques, technologies and tools to help grow the customer base and business. In essence navigate the online journey and create the road map for growth.

Conducting a Digital DD is instrumental when looking at starting and investing into an online business (alongside traditional due diligence). This takes specialist knowledge of digital marketing and technology practices and an in-depth understanding of the strategic/operational opportunities/pitfalls of an online business.

An assessment of the fiscal contribution of online operations is fundamental for the growth potential of the business. Companies need to assess how competitive their business’s strategy and executional tactics are compared with their online competitors. What is the size of the market online and what percentage share does the business have, currently and potentially?

Included parameters

Digital strategy review and potential

Evaluation of accountability and tracking

Evaluation of past, current and future digital performance

Advanced revenue/ROI forecasts

Channel and media mix analysis. Paid media vs earned/owned media performance

Attribution analysis: Customer journey to online purchase. Media channel synergies

Development of Customer lifetime Value matrix

Analyse the process of defining, targeting, capturing and converting customers

Keyword/trend research

Competitor analysis in the digital world

Social Media monitoring and benchmark performance analysis

Audience analysis and segmentation

Potential of Campaign activation and optimisation

Potential of Conversion rate optimisation

Potential of technology integration and automation

Benchmarks and KPI competitive comparison

Data collection, data mining and data automation

Online business fiscal contribution and potential

Digital road map and analysis

Optimisation and measurement of customer engagement

Deliverables

Digital Readiness Index© report: Readiness variables include current and future potential for digital marketing, strategy and growth readiness predictions based on a large number of digital due diligence parameters. This index is set in percent format with six different readiness intervals.

Digital Value-Growth Index© report: Value and Growth variables include current and future potential regarding revenue and growth predictions based on a large number of digital due diligence parameters. This index is set in percent, with six different value potential intervals.

1. Business founders to improve their chances to raise capital, value and grow.

2. Investors to improve their chances to find the ‘right’ high potential start-up investment.

Is your start-up planning to bring on board new capital?

Are you as an investor thinking of investing in an online business / asset?

Are you as a start-up prepared and equipped to negotiate an online start-up sale/purchase?

Do you as a start-up have an objective opinion of its potential / value and are ready to argue your case?

Is it the right time market-wise for the investment/star-tup?

Do you as an investor/start-up know in detail what competitions are doing and what is working online for them?

Get in touch!

Digital4s will help to guide you so get in touch to discuss your specific requirements. Contact us by phone at no obligation to learn more about digital due diligence and how to turn on the high octane digital marketing engine.

Click me