Investment Update: Balandra is Nominated One of Five ‘Gartner Cool Vendors in BPM for 2015’

Gartner’s Cool Vendor reports identify technology vendors that bring a new approach to the market, offering unique and innovative products and services that have real market impact. In the BPM report, Balandra Software is one of the 5 cool vendors selected globally, from whom Gartner’s analysts say:

These Cool Vendors link hybrid cloud services, take a “fast IT” approach to strategy-to-execution and scale the automation of no routine work.

Balandra Software is cool because it allows the definition of a comprehensive digital behavior, connecting from the back-offices up to the last front-end.

The report list several key findings for digital business leaders to take their strategies forward including:

The architecture of BPM platforms is becoming more event-based in response to digital business and customer experience transformation efforts, which emphasize no routine work — that is, processes that happen differently each time or that require improvisational actions in response to unanticipated events.

According to the report, business transformation leaders, business outcome owners and solution architects should consider:

BPM platforms that “go beyond” process flow in order to handle volatile events and cases, and take a data-driven and rule-based approach to support dynamic case management and business moments.

That is an accurate match with data-centric, the new approach for unpredictable processes. “It is a unique honor to be named a Gartner ‘Cool Vendor,’” said Sylvia Diaz-Montenegro, founder and CEO of Balandra Software. “Data-centric is the best way for digital brands to manage their behavior towards their customer and deliver a truly cross-channel, highly personalized customer experience. We believe this designation validates our commitment to deliver upon our mission of putting the brand behavior in the hands of the business areas so they can engage more effectively with their customers.” The information provided in the report is of value to all digital business professionals who are seeking new ways to transform their process delivery.

These Cool Vendors link hybrid cloud services, take a “fast IT” approach to strategy-to-execution and scale the automation of no routine work. They exemplify the technologies and methods business transformation leaders must use to connect the work done by people, systems and the Internet of Things.

Read more at https://www.gartner.com/